Copywriting:

Cast a magic spell using only words.

As I write in Website Marketing, there are so many questions for a website - or, indeed, any communication from your business - to answer.

In a few words, the website visitor has to find the information they're looking for, as well as be reassured by the professionalism, trustworthiness, likeability and 'caringness' of the business.

That is a LOT of work for the website to do. But it’s very doable through a proper Look & Feel, and above all, through the power of words. 

There’s a reason we ‘spell’ words.

It's because words can weave magic.

Think of Martin Luther King’s famous ‘I have a dream’ speech, or John F Kennedy’s ‘Ask not what your country can do for you …’ speech. Or Winston Churchill’s ‘We shall fight them on the beaches …’ speech. 

Those speeches were made of words. That’s all. Words we all have access to. Which are made of the same 26 letters of the alphabet that three year olds know. 

But those speeches (and many others) changed history. No wonder they say the pen (i.e. the power of words) is mightier than the sword.

THAT is the power of words. 

The words you use on your website have to do the job of your sales staff. They're that important. So, would you staff your shop with staff who were incoherent, who didn't care about the customer, who didn't know about the products? Of course you wouldn't. But people are doing the equivalent all the time with their websites.

The words DO matter. They matter hugely.

There are people - and I’m one of them - who study how to use words powerfully in websites and sales letters to give the website owner’s Most Wanted Response. The words used are your sales staff, in other words.

This isn’t manipulation. It’s not unethical. It’s not about lying or spin-doctoring. It is about communicating powerfully and accurately so that the reader really gets it. 

It's not about lying in any way. It's about telling the truth about you and your product in the most persuasive way possible.

It is about using the ‘magic’ of words to communicate your message.  

If you would like your potential customers to stay on your website, read your website, and give you your Most Wanted Response - you need to make sure the words you use are the right ones.  

I can help you with that. Robert Hayes-McCoy, Ireland's leading direct marketing copywriter, said of my copywriting: "Tracy, I love it! And hey! Your style is up there with the big sellers."

You can put that style of winners to work for you.

I offer:

Website critiques - I’ll take a look at your existing website and advise on the text (and the Look & Feel too, if necessary.) See examples here.

Writing websites - I can either write the content to give to your website designer, or I can design the website for you from scratch. 

Brochures - We mustn’t forget the offline world. Brochures are expensive to print - make sure you get value for money by having brochures people will actually read, and ones they'll take action on.

Sales letters - There is an absolute art and science to crafting powerful sales letters which get results.

Newsletters - the essence of relationship marketing. I can do them for you.

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Have a look at some examples of my copywriting work, and you might like also to look at my copywriting tips page for some excellent ideas you can use yourself.

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If this has inspired you to make your website content the best and most hard-working it can possibly be, then contact me now to discuss your requirements, with no obligation.